{"id":2381,"date":"2003-08-11T18:30:41","date_gmt":"2003-08-12T02:30:41","guid":{"rendered":"http:\/\/emilychang.com\/?p=2381"},"modified":"2009-11-08T18:31:56","modified_gmt":"2009-11-09T02:31:56","slug":"personalized-searches","status":"publish","type":"post","link":"https:\/\/emilychang.com\/blog\/2003\/08\/personalized-searches\/","title":{"rendered":"Personalized searches"},"content":{"rendered":"<blockquote><p>Kaltix, a Web search venture formed by three members of Stanford University\u2019s PageRank team, is bent on out-Googling Google by developing a speedier version of the Stanford PageRank algorithm and using it to develop a more personalized Web search service. \u201cKaltix is a \u2018stealth-mode\u2019 startup\u2026 (leveraging) research done at Stanford University as well as several new technologies developed at Kaltix to provide large-scale personalized and context-sensitive search,\u201d says a company representative. A number of companies outside of the search engine sector, such as Amazon and TiVo, have attempted to integrate personalization features into their business, but most have fallen short of expectations. If search developers are successful, they could help millions of people better navigate the Web, while unlocking new revenue from online advertisers eager to maximize their return on marketing dollars. \u201cPersonalization is one of the holy grails for search,\u201d says Chris Sherman, editor of Search Day. \u201cEverybody\u2019s working on personalization to some degree or another. When it comes out of the labs and what flavor it takes are the big questions.\u201d Sherman adds that the key to success will be getting the user interface right\u2014giving users notice of what data has been collected, where it\u2019s stored and how it can be changed or removed. \u201cA lot of it is going to be experimental. Personalization can turn people off if it\u2019s interfering and annoys them,\u201d says University of Pittsburgh professor Amanda Spink.<\/p><\/blockquote>\n<p><a href=\"http:\/\/news.com.com\/2100-1024_3-5061873.html\">More at news.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaltix, a Web search venture formed by three members of Stanford University\u2019s PageRank team, is bent on out-Googling Google by developing a speedier version of the Stanford PageRank algorithm and using it to develop a more personalized Web search service. \u201cKaltix is a \u2018stealth-mode\u2019 startup\u2026 (leveraging) research done at Stanford University as well as several&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[649,248,21],"class_list":["post-2381","post","type-post","status-publish","format-standard","hentry","category-bookmarks","tag-personalization","tag-search","tag-trends"],"acf":[],"_links":{"self":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/posts\/2381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/comments?post=2381"}],"version-history":[{"count":0,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/posts\/2381\/revisions"}],"wp:attachment":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/media?parent=2381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/categories?post=2381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/tags?post=2381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}