{"id":2884,"date":"2010-03-24T22:50:06","date_gmt":"2010-03-25T05:50:06","guid":{"rendered":"http:\/\/emilychang.com\/?p=2884"},"modified":"2014-03-29T14:01:42","modified_gmt":"2014-03-29T21:01:42","slug":"bold-not-beige","status":"publish","type":"post","link":"https:\/\/emilychang.com\/blog\/2010\/03\/bold-not-beige\/","title":{"rendered":"Bold not Beige"},"content":{"rendered":"<p>A recent design project by <a href=\"http:\/\/pentagram.com\/en\/new\/2010\/03\/new-work-achievement-first-end.php\">Pentagram for the Achievement First Endeavor Middle School in Brooklyn<\/a> caught my attention.<\/p>\n<blockquote><p>Paula Scher calls the Achievement First project &#8220;an opportunity to correct the beige mistake of my childhood,&#8221; as she &#8220;always thought that schools, libraries, medical clinics, and other public institutions I inhabited were mean.&#8221; Why did this dull and oppressive color scheme come to be the norm? &#8220;There is nothing more safe and boring than beige,&#8221; she says, but that&#8217;s precisely why she decided to go in the opposite direction for the project.<\/p><\/blockquote>\n<p>I remember my middle school in Virginia had bland beige walls, and I was more than happy to switch schools when we had to move to Kuala Lumpur, Malaysia for my parents&#8217; jobs. The school in Kuala Lumpur was the polar opposite of the one on Virginia: open hallways and walkways geared toward the tropic climate, tiled rooftops, plants and trees landscaped into areas of the school, and while it wasn&#8217;t brightly colored, the architecture made our environment an active one. That experience definitely impacted my desire and ability to learn and excel.<\/p>\n<p>http:\/\/www.fastcompany.com\/1595709\/designer-paula-scher-explains-how-she-took-the-beige-out-of-a-brooklyn-charter-school<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent design project by Pentagram for the Achievement First Endeavor Middle School in Brooklyn caught my attention. Paula Scher calls the Achievement First project &#8220;an opportunity to correct the beige mistake of my childhood,&#8221; as she &#8220;always thought that schools, libraries, medical clinics, and other public institutions I inhabited were mean.&#8221; Why did this&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[59,65],"class_list":["post-2884","post","type-post","status-publish","format-standard","hentry","category-bookmarks","tag-design","tag-education"],"acf":[],"_links":{"self":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/posts\/2884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":0,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"wp:attachment":[{"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emilychang.com\/blog\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}