{"id":554,"date":"2007-02-12T10:56:39","date_gmt":"2007-02-12T05:56:39","guid":{"rendered":"http:\/\/emilychang.com\/blog\/?p=554"},"modified":"2009-06-08T10:58:02","modified_gmt":"2009-06-08T05:58:02","slug":"sxsw-interactive-panel","status":"publish","type":"post","link":"https:\/\/emilychang.com\/blog\/2007\/02\/sxsw-interactive-panel\/","title":{"rendered":"SXSW Interactive Panel"},"content":{"rendered":"

A few months ago I was asked by Tom Markiewicz<\/a>, CEO of EvolvePoint, to be on a panel about “Using RSS for Marketing” for the SXSW Interactive Conference<\/a> coming up March 9-13 and I gladly accepted.<\/p>\n

The other panelists include Bill Flitter of Pheedo<\/a>, Greg Reinacker of NewsGator<\/a>, and John Jantsch of Duct Tape Marketing.<\/a> All of them are with RSS and marketing companies, which should make for good conversation.<\/p>\n

Last week saw the launch of Yahoo! Pipes<\/a>, an “interactive feed aggregator and manipulator,” followed by lots of enthusiasm from the tech community. The reality of mashing up, mixing, filtering, sorting and combining data sources into a unique output has just been made easier. See Tim O’Reilly’s post, Pipes and Filters for the Internet<\/a>.<\/p>\n

In preparation for the panel, I’m soliciting your feedback and insights on topics related to RSS to help shape our discussion. A quick scan of the current eHub<\/a> entries in the RSS category<\/a> shows 109 services. I’ll be pulling these out and paring them down into logical groupings.<\/p>\n

Of course, the technology is only part of the equation. As I brainstorm the myriad of other issues related to RSS, I’ve started making a general list. It’s by no means comprehensive. I hope you’ll provide other topics in the comments below or through my contact form<\/a>. Once I’ve gathered enough ideas and resources, I’ll document the feedback in some form online (wiki perhaps) and continue discussing with the panelists.<\/p>\n

Technology
\n– RSS readers
\n– Aggregators
\n– Microformats
\n– XML
\n– OPML
\n– Browsers and RSS
\n– Mobile<\/p>\n

Concepts
\n– Adoption of RSS by mainstream
\n– Data remixing with new apps (Pipes and Plagger)
\n– Multimedia RSS trends (podcasts, vidcasts)
\n– RSS as direct broadcast
\n– Placelessness of data<\/p>\n

I’m also looking for case studies or research around:
\n– Feed traffic vs site traffic trends
\n– Benchmarks and best practices<\/p>\n

I’m curious, what have you done with your site or company to advantage RSS? What RSS services are you currently using and how has it benefitted you? What trends in RSS are you noticing?<\/p>\n

I haven’t been to SXSW in a few years. The last time I was there, I was lucky to have my artcodes\/ADD project as a finalist in the weblog category. This time, I’m really looking forward to being more involved and interactive. I posted over at Ideacodes<\/a> that Max and I will both be at SXSW. Please send us a note if you’d like to meet up as we hope to plan a social get together while we’re in Austin. Lots of our friends and clients from SF will be there as well so it should be a good time.<\/p>\n

Look forward to your thoughts.<\/p>\n

UPDATE: March 31: You can catch a podcast that our panel did prior to SXSW in this episode of John Jantsch’s Duct Tape Marketing podcast: Using RSS in Marketing Podcast<\/a> (or via direct mp3 download<\/a> here).<\/p>\n

I really enjoyed the SXSW panel. You can see some posts by attendees here:
\nPanel: Using RSS for Marketing<\/a> at EchoSXSW
\nSXSW: Using RSS for Marketing<\/a> at Read\/Write\/Web<\/p>\n

My photo set from SXSW:<\/p>\n

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