BlogBurst: Getting Blogs into Mainstream Media

Posted on Mar 7, 2006

I’m always interested in new blog networks. I’ve been fortunate to enjoy a healthy increasing readership and acceptance in several online networks. Most of these, however, push content out to other niche sites in the blogosphere.

blogburst-sshotBlogBurst is a new product by Pluck, a company based in Austin co-founded in 2003 by Dave Panos and Andrew Busey. BlogBurst is an opt-in wire service for bloggers and publishers with a different approach.

The syndication network will bring together blogs and highly visible and trafficked mainstream publisher and media web sites. At the moment, this includes the WashingtonPost.com, San Francisco Chronicle, Houston Chronicle and San Antonio Express News, although many new partnerships will be announced shortly.

The obvious benefit for bloggers? BlogBurst will drive exposure and grow readership. On the other hand, traditional media publishers will benefit from insights and timely discussion from blogs and bloggers in the network. BlogBurst editors select content from blogs for republication. Current topics that are in trials include science and technology, travel, food and entertainment, local metros, and women’s issues.

My blogs, eHub and emilychang.com are included in the category “science and technology” within BlogBurst’s network. While the system is live, they haven’t launched to the public quite yet. Stay tuned.

If you’re going to be at SXSW this week, you can check out BlogBurst’s events and blogger lounge. You can also catch Mike Arrington’s review of BlogBurst, which they demoed at the TechCrunch party last month.

Disclosure: I’m on the BlogBurst board as an unpaid advisor.

4 comments

  1. Paul Reilly on March 07, 2006 at 06:33 AM:
    Keep us informed once this goes properly live. I’m interested to see exactly how well the concept is adopted by all parties, especially traditional media outlets.
  2. ChinaLawBlog on March 13, 2006 at 10:02 PM:
    Blogburst recently brought our blog, Chinalawblog.com online at blogburst, but I must confess, I still don’t quite understand what that means.  Is there any way to konw what posts of ours blogburst is sending out for “publication?” And what is publication?
  3. Paul Reilly on March 15, 2006 at 07:54 AM:
    I think I ought to take a closer look – it does sound intrguing. Thank you for the prompt reply, it’s appreciated. :)
  4. Rodolp S on March 15, 2006 at 09:39 AM:
    As you are interested in Blogburst I think you might also like StepWebz (http://www.stepwebz.com) a site that lets you add quality news to your site and that provides several rss and syndication tools to enhance the distribution of RSS feeds. I’d love to have your feedback on this site… By the way do you mind if I add your blog to our network of blogs so that other bloggers can display your news headlines on their own blog?
    Regards
    Rodolp S
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