MIT Media Lab’s New Logo Has 40,000 Permutations
An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards.
via MIT Media Lab’s Brilliant New Logo Has 40,000 Permutations.
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Great video — thanks for posting it. There’s a tremendous amount of potential in the bridging of the gap between art/design and science/technology. Combining an algorithm and a logo design is an excellent example of this. The fact that a variation of the logo can be generated for each student, staff member and faculty member is a really unique idea — and the logo looks great in each configuration. Science and technology is definitely taking art and design in exciting new directions. I would love to see more examples of this type of hybrid design process. Brilliant.