Hack This (Please)

In Hack This (Please), Andy Kessler writes about the benefits of true hacks (“clever solutions to an interesting problem) and the “new breed of users out there, computer-literate consumers who don’t think twice about altering the look, feel and functionality of a product.”

Mass customization is the next big thing. It sounds like an oxymoron, but it really isn’t. Just open up your wares and your customers will not just show you what they want, but do it for you, too.

[via EvilEye]