In “Pocket-size screen’s new rules”, Laura M. Holson writes:
Mobisodes are more popular among teenagers in Europe and Asia, largely because the advanced technology in use there makes it easier for them to be viewed. And much of the original video programming now being produced is short and derived from youth-oriented television properties.
It seems only natural that youth culture would adapt first (and be targeted by marketers) with mobisodes, or mobile episodes. With the advent of Apple’s video iPod, I’m sure there will be an even greater rush to produce short video series for mobile devices with adults in mind. While the TV serials don’t hold as much interest for me personally, I hope some of the more creative independent networks (online and alternative media) produce content-focused or more artistic mobisodes.
Via Mobisodes: microcontent mobile at SmartMobs by Bryan Alexander.