PicoCool: Cool Content from Real People

After spending the last two years as eHub, obsessively profiling and trying out almost every web application that’s come out, I’ve decided to try something different from a new perspective.

I just launched PicoCool, a site that’s dedicated to bringing you tiny and obscure content from the world of peer media, social networks and subcultures.

It’s a shift away from focusing on the technology and the people behind these technologies to focusing on the content and news created by people. PicoCool is the first site to focus on the content being created by people through participatory media and niche communities. It’s not about who’s popular or who has the most points, it’s about the things we create, the ideas we have, and the creative or daily minutiae that makes us human.

On a personal level, I think this site will be a lot of fun. These are the things I notice while browsing through peer content and the things I bookmark. It combines my lifelong interests: underground trends, subcultures, innovations, art, human experiences, products, technology, communication, philosophies, digital living, the obscure and the tiny.

Somewhere in the undiscovered and the mundane lives real brilliance. PicoCool is about uncovering these microscopic moments when things first begin.

Here’s a photo of the notes in my sketchbook from Friday.

In it, I wrote: “It’s not about the business, the technology or the next feature (or scandal). it’s about the people who use these social networks. Who are they? What’s their life like? It’s about the content and trends being created by real people…The social graph editorialized.”

I hope you’ll join me over at PicoCool. You can become a member, subscribe by email, subscribe by RSS, or just stop on by.