PicoCool: Cool Content from Real People

After spending the last two years as eHub, obsessively profiling and trying out almost every web application that’s come out, I’ve decided to try something different from a new perspective.

I just launched PicoCool, a site that’s dedicated to bringing you tiny and obscure content from the world of peer media, social networks and subcultures.


It’s a shift away from focusing on the technology and the people behind these technologies to focusing on the content and news created by people. PicoCool is the first site to focus on the content being created by people through participatory media and niche communities. It’s not about who’s popular or who has the most points, it’s about the things we create, the ideas we have, and the creative or daily minutiae that makes us human.

On a personal level, I think this site will be a lot of fun. These are the things I notice while browsing through peer content and the things I bookmark. It combines my lifelong interests: underground trends, subcultures, innovations, art, human experiences, products, technology, communication, philosophies, digital living, the obscure and the tiny.

Somewhere in the undiscovered and the mundane lives real brilliance. PicoCool is about uncovering these microscopic moments when things first begin.

Here’s a photo of the notes in my sketchbook from Friday.


In it, I wrote: “It’s not about the business, the technology or the next feature (or scandal). it’s about the people who use these social networks. Who are they? What’s their life like? It’s about the content and trends being created by real people…The social graph editorialized.”

I hope you’ll join me over at PicoCool. You can become a member, subscribe by email, subscribe by RSS, or just stop on by.


Join the discussion and tell us your opinion.

February 12, 2007 at 1:50 am

Been reading PicoCool for a while now, love the work.

Dan York
September 10, 2007 at 5:59 am

Emily, Sounds like a great idea, given the great number of stories out there. I like “The social graph editorialized” – great phrase. Congrats on the launch! Dan

Jim Long
September 10, 2007 at 9:30 am

This sounds very cool!  Will you set up a PicoCool Twitter feed?  Looking forward to seeing and participating in PicoCool.

September 11, 2007 at 3:39 am

Very neat idea Emily, will be watching this with interest. Some great finds on there already.

September 12, 2007 at 1:45 am

Good idea.

But why are there no photos included in the feedburner newsfeed?

September 12, 2007 at 7:13 am

a beautiful release… away from tech thus humanize…

love the site.

I thought it was about me being cool (j/k)

Emily Chang
September 12, 2007 at 9:30 am

Hi everyone. Thanks for the comments and interest.

@Denny, there are photos included in the feed now. One encoding line was missing from the RSS template.

@pico, haha, you must be cool if your name is pico :)

Emily Chang
September 12, 2007 at 10:31 am

@Jim Long, yes indeedy. You can follow PicoCool on Twitter now to get auto-updates.  Look forward to seeing you at PicoCool.

Andrew Mager
September 13, 2007 at 9:50 am


I love PicoCool. I pitched it to some of the engineers at CNET, and they thought it sounded cool. I hope we can meet sometime and talk about the everchanging, but forever exciting social web.


Sin Jin
September 20, 2007 at 2:11 am

i like the whole subculture theme…best of luck with your venture!

October 5, 2007 at 11:18 am

Emily,I think PicoCool is a really cool site. I will visit it more often to see what interesting things you have added.

October 11, 2007 at 7:22 am

Emily, first time on your site. I’m very impressed! Definitely one of the nicest blogs I’ve seen.

Jennifer Fader
October 14, 2007 at 5:50 am

Perfect, timely idea. Congratulations!

Article Writer
March 9, 2008 at 1:12 am

PicoCool is great, thanks for sharing!

John L Satterfield
April 27, 2008 at 3:16 am

Nice! I’ve bookmarked it. :D

Eric J Brown
May 1, 2008 at 3:32 am

Hey! Thanks for a nice post, I like your style:D I’ve bookmarked this page, so if others are interested here is the location of bookmark http://www.propeller.com/submit/checkstory