PicoCool: Cool Content from Real People

Posted on Sep 10, 2007

After spending the last two years as eHub, obsessively profiling and trying out almost every web application that’s come out, I’ve decided to try something different from a new perspective.

I just launched PicoCool, a site that’s dedicated to bringing you tiny and obscure content from the world of peer media, social networks and subcultures.


It’s a shift away from focusing on the technology and the people behind these technologies to focusing on the content and news created by people. PicoCool is the first site to focus on the content being created by people through participatory media and niche communities. It’s not about who’s popular or who has the most points, it’s about the things we create, the ideas we have, and the creative or daily minutiae that makes us human.

On a personal level, I think this site will be a lot of fun. These are the things I notice while browsing through peer content and the things I bookmark. It combines my lifelong interests: underground trends, subcultures, innovations, art, human experiences, products, technology, communication, philosophies, digital living, the obscure and the tiny.

Somewhere in the undiscovered and the mundane lives real brilliance. PicoCool is about uncovering these microscopic moments when things first begin.

Here’s a photo of the notes in my sketchbook from Friday.


In it, I wrote: “It’s not about the business, the technology or the next feature (or scandal). it’s about the people who use these social networks. Who are they? What’s their life like? It’s about the content and trends being created by real people…The social graph editorialized.”

I hope you’ll join me over at PicoCool. You can become a member, subscribe by email, subscribe by RSS, or just stop on by.


  1. Christophe
    February 12, 2007

    Been reading PicoCool for a while now, love the work.

  2. Dan York
    September 10, 2007

    Emily, Sounds like a great idea, given the great number of stories out there. I like “The social graph editorialized” – great phrase. Congrats on the launch! Dan

  3. Jim Long
    September 10, 2007

    This sounds very cool!  Will you set up a PicoCool Twitter feed?  Looking forward to seeing and participating in PicoCool.

  4. Andy
    September 11, 2007

    Very neat idea Emily, will be watching this with interest. Some great finds on there already.

  5. Denny
    September 12, 2007

    Good idea.

    But why are there no photos included in the feedburner newsfeed?

  6. pico
    September 12, 2007

    a beautiful release… away from tech thus humanize…

    love the site.

    I thought it was about me being cool (j/k)

  7. Emily Chang
    September 12, 2007

    Hi everyone. Thanks for the comments and interest.

    @Denny, there are photos included in the feed now. One encoding line was missing from the RSS template.

    @pico, haha, you must be cool if your name is pico :)

  8. Emily Chang
    September 12, 2007

    @Jim Long, yes indeedy. You can follow PicoCool on Twitter now to get auto-updates.  Look forward to seeing you at PicoCool.

  9. Andrew Mager
    September 13, 2007


    I love PicoCool. I pitched it to some of the engineers at CNET, and they thought it sounded cool. I hope we can meet sometime and talk about the everchanging, but forever exciting social web.


  10. Sin Jin
    September 20, 2007

    i like the whole subculture theme…best of luck with your venture!

  11. Angela
    October 5, 2007

    Emily,I think PicoCool is a really cool site. I will visit it more often to see what interesting things you have added.

  12. Richard
    October 11, 2007

    Emily, first time on your site. I’m very impressed! Definitely one of the nicest blogs I’ve seen.

  13. Jennifer Fader
    October 14, 2007

    Perfect, timely idea. Congratulations!

  14. Article Writer
    March 9, 2008

    PicoCool is great, thanks for sharing!

  15. John L Satterfield
    April 27, 2008

    Nice! I’ve bookmarked it. :D

  16. Eric J Brown
    May 1, 2008

    Hey! Thanks for a nice post, I like your style:D I’ve bookmarked this page, so if others are interested here is the location of bookmark http://www.propeller.com/submit/checkstory