Nielsen Survey of Connected Devices

Posted on Oct 21, 2010

The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them. Download a summary of the findings.

Unsurprisingly, the majority of users are on smartphones and only 4% on tablets and of those on tablets, 48% identify as early adopters. Surprisingly, 32% of iPad owners haven’t downloaded an app.

via Connected Devices: Does the iPad Change Everything? | Nielsen Wire.