Designing Thinking

Posted on Aug 12, 2005

As a design-focused firm, I’m encouraged by the recent emphasis on business adopting more strategic design thinking and process techniques.  I’m familiar with the same sources and I like how the author, LukeW, frames the differences in a “business” versus “design” approach in his post A Difference of Design.  (Also see my post at BeingEDU about strategic design and Bill Breen’s The Business of Design in Fast Company.)