Designing Thinking
As a design-focused firm, I’m encouraged by the recent emphasis on business adopting more strategic design thinking and process techniques. I’m familiar with the same sources and I like how the author, LukeW, frames the differences in a “business” versus “design” approach in his post A Difference of Design. (Also see my post at BeingEDU ...
Don’t just make it pretty, make it strategic
Since I started designing websites for universities and colleges in 1996, I’ve had numerous conversations about design, both with those on the inside (administrators, marketing communications directors, admissions counselors, information technology teams, webmasters and developers, designers, vice presidents, CIOs, alumni, faculty) as well as those on the outside (students, parents, the community, business leaders, consultants, ...
BeingEDU
I’m now writing about more strategic and web related issues over at a new Ideacodes blog, BeingEDU.com. Being EDU™ is a weblog about strategic web design and development for college and university websites, co-authored and co-edited by myself and Max Kiesler. We invite you to take a look, BeingEDU.com, partcipate by posting comments, and if ...
Ideacodes is Born
Sometimes the least likely event turns out to be a blessing in disguise. That’s how I’ve been feeling lately. I’m no longer working for the marketing consulting company for higher education where I’ve been for over two years. While everything was a surprise to me when it happened, in retrospect, I had already felt the ...